This gives “the talk” a starting point.
A free, doctor-designed guide to help you reflect on what matters, and gives you a summary to share with family, clinicians, senior living, whoever.
Start your reflection
Learn More

Most people wait too long

No one teaches us how to talk about
care, aging, or death.

We avoid it. We delay it. We hope it sorts itself out.
This helps you start early, with a quiet, thoughtful guide made for you.
‍No legal forms. No jargon. All responses are deleted after 7 days.
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Explore what matters

Start with a few gentle prompts about your life, relationships, and values.
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Private by design

All responses are deleted after 7 days.
No data saved.
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Share your summary

Get a free summary sent to your email to keep or share.

WHy it matters

When you do not plan ahead, the people you love are left guessing.

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Built with medical credibility

This experience is created by Kinnect and Dr. Evan Ciarloni, a palliative care physician who helps patients do this.

Get a free summary

It is not a legal document. It is summary of the guided questions we asked for you to decide who to share it with. Doctor, family, etc.

All data deletes at 7 Days

No matter if you started, didn't finish or did finish the experience, all data is deleted. We don't want it, we just want to help.
Start your reflection
“I built this with Kinnect because I see the need for it every day people unsure of what they want, or afraid to speak it aloud. This is not legal paperwork. It is not therapy. It is a moment to reflect. To say what matters. And to start conversations that so often never happen until it is too late.”
Medical advisor, Kinnect
Dr.Evan

It is hard to talk about the end.
It is even harder to lead the conversation.

Most physicians are responsible for guiding end-of-life care, but can't do it all alone. We're here to help.

67%

of physicians cite time constraints as a major barrier to ACP conversations

Source (John A. Hartford Foundation, 2016)

66%

of physicians report having had no formal training in conducting ACP discussions
Source (Lakin et al., 2016)

75%

of physicians say it is primarily their responsibility to initiate end-of-life conversations
Source (Lakin et al., 2016)

Start with what matters most

Give your loved ones and support-crew clarity, not questions

Your care should reflect who you are, not just what happens to you.

Let your care reflect who you are

This reflection helps loved ones and care teams understand what matters most to you, your values, not just your symptoms. Because real support begins with knowing the person, not just the patient.
A group of people together talking
Two people sitting on a couch

Make decisions now, not in a crisis

When things are uncertain, a written reflection can provide clarity. This gives family and care teams a way to act with confidence because they know what you would want.

Something this important should be easy

This guide is free, mobile-friendly, and takes a few minutes. Your answers are emailed to you as a simple PDF. You can save it, print it, or share it with anyone who should know.
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Start a small step that means everything later

Doctor-designed and compassion-led, guiding you to reflect on your values and create a PDF to share with loved ones or care teams.
Start your reflection

FAQs

What is “What Matters Most”?

It is a free, doctor-designed tool to help you reflect on your values and share what matters to you—emotionally, spiritually, and medically—before a crisis occurs.

Who is this for?

Anyone can use this tool: people facing serious illness, older adults, caregivers, or anyone who wants to be clear about their values and preferences.

Is this a legal document?

No. This is not a legal form. It is a reflection tool meant to spark meaningful conversations and guide care based on your values.

Do I need a medical condition to use this?

Not at all. This tool is for anyone who wants to think ahead and help their loved ones understand what matters most—at any stage of life or health.

Is it really free?

Yes. 100% free. No app download, no payment, no subscription. Just a guided experience and a PDF you can share.

What happens to my responses?

Your answers are deleted 7 days after you begin—whether or not you finish. Your data is never sold or reused.

Can I come back later to finish?

Yes. You can return within 7 days using the same device or email link, as long as your session has not expired.

Can I update or redo my answers later?

Yes. You can start a new reflection anytime. Many people revisit their answers as their situation changes.

Can I share my PDF with a doctor or loved one?

Yes. Once completed, your reflection is emailed to you as a PDF. You can forward it to anyone you trust: a partner, doctor, care team, or family.

Can this be used in a clinical setting?

Yes. This tool is designed to be simple and flexible enough for clinical use—in hospitals, hospices, nursing homes, or primary care visits.

Can I use this with my patient or client?

Absolutely. Healthcare providers, social workers, and therapists can use this as a starting point for deeper conversations.

Is this part of Kinnect?

Yes. This tool was created by Kinnect and Dr. Evan Ciarloni, as part of our broader mission to support meaningful reflection and connection.

Will this help replace an advance directive?

Not replace—complement. This tool helps you clarify and communicate your values, which makes legal forms and medical decisions more personal and aligned.

Have questions?

Contact